Samsung India has reportedly begun reducing its workforce in its television and home appliance businesses amid rising costs, weak consumer demand, and broader operational restructuring.

According to reports, around 80 to 100 executives have been asked to leave in batches. The affected employees include officials at different levels, from senior executives and team leaders to branch and area managers.

Rising memory chip prices, higher raw material costs and the weakening rupee have increased pressure on the company’s margins. Reports also suggest that smartphone sales volumes in India have declined, adding to the challenges.

The current job cuts are focused on Samsung’s television and home appliance divisions, while the smartphone workforce is reportedly unaffected for now. Samsung is banking on improved mobile phone sales during the upcoming Diwali season.

The company is also consolidating several branch offices across India to reduce costs and eliminate overlapping roles.

Despite the restructuring, Samsung India remains a major player in the market, with strong revenue and profit growth in FY25. However, reports suggest that further workforce rationalisation in the television and home appliance businesses could take place after the festive season.

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